With industry-low pricing, you can save ~40-90% annually while increasing your attendance and revenues! With Track Rabbit aggregate and your own personalized website you can gain new customers while not losing your current clients to competitors’ events. Additionally, you can grow your customer base through our sponsorship programs, data-driven marketing, and unique approach to business that caters to your needs. Prided on our easy-to-do-business-with philosophy, you can explore the platform at any time with a no obligation agreement.
Choose Your Plan
Every plan includes the full Track Rabbit feature set below — pick the plan that fits your event.
Simple
A La Carte
Basic event registration with none of the advanced features (classing, vehicle registration, license management, etc.). Only for events under $100 per registration with a single registration option. Add-ons are paid separately.
Transaction Fee*
Credit Card & Wallet3.00% + $0.45
ACH0.00% + $0.00
Financing**3.00% + $0.45
Platform Fee
$0.30 / registration
capped at ~$100 per event
User Booking Fee
$0.00 / registration
Users are Organizations’ customers. Thus, Track Rabbit does not charge user booking/convenience fees.
Billing
Upon registration (immediate capture), or upon “gate closure” (delayed capture); billed monthly for onsite payments and a la carte addons
Comprehensive
A La Carte
Full event management for highly detailed events, including event classing, vehicle registration, license management, etc. For events over $100 per registration (exceptions made upon review). Add-ons are paid separately.
Transaction Fee*
Credit Card & Wallet3.00% + $0.45
ACH0.00% + $0.00
Financing**3.00% + $0.45
Platform Fee
1% of registration
capped at ~$1,500 per event
User Booking Fee
$0.00 / registration
Users are Organizations’ customers. Thus, Track Rabbit does not charge user booking/convenience fees.
Billing
Upon registration (immediate capture), or upon “gate closure” (delayed capture); billed monthly for onsite payments and a la carte addons
Comprehensive
All Inclusive
Full event management for highly detailed events, including event classing, vehicle registration, license management, etc. For events over $100 per registration (exceptions made upon review). Includes all add-ons at no additional cost.
Transaction Fee*
Credit Card & Wallet3.00% + $0.45
ACH0.00% + $0.00
Financing**3.00% + $0.45
Platform Fee
1.95% of registration
User Booking Fee
$0.00 / registration
Users are Organizations’ customers. Thus, Track Rabbit does not charge user booking/convenience fees.
Billing
Upon registration (immediate capture), or upon “gate closure” (delayed capture)
*On Site options have no transaction fees.
**Users will also be charged an additional 6% fee for use of the service.
**Users will also be charged an additional 6% fee for use of the service.
Partner Perks
These aren’t product features so much as terms of the relationship — what you get by signing on as a Track Rabbit partner, on top of the software itself.
- Complimentary Implementation and System Support
- Ongoing Account Management and Feature Consultation
- Customizable Feature Development
- Immediate Access to New Features Upon Release
- Immediate Event and Membership Setup and Support
- 365 Day Multi-Channel Customer Support
- Complimentary On-Demand Advertising in First Month
- Ecosystem Traffic from Sister Products
- Search Engine Optimization (SEO)
- Free Listings on Track Bookings
- Up to 20% Profit Sharing via Awesome Joe Auctions
- Access to Automotive-Focused Expert Marketing and Technology Services
ADD-ON FEES
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Add-On’s
Smartwaiver Registration Integration
$5 / registrationmax $1,000/yr
$5 / registrationmax $1,000/yr
Included
Custom Form Builder
$75 / formmax $750/yr
$75 / formmax $750/yr
Included
Third-Party CRM Integration
$200 flat
$200 flat
Included
Member and Roster Pre-Scheduled and Immediate Text Blasting
$0.20 / messagemax $1,000/yr
$0.20 / messagemax $1,000/yr
Included
Customer Support (non-bug-related issues)
$40 / hour1 hour minimum, max $1,000/yr
$40 / hour1 hour minimum, max $1,000/yr
Included
Custom Feature Development
100% of cost30% if usable by other clients
100% of cost30% if usable by other clients
Includedif mutually agreed to
Special Options
Use Membership Options
Platform fee becomes $1 / registrationmax $10,000/year
Platform fee becomes $1 / registrationmax $10,000/year
Included
MEMBERSHIPSignup, billing, renewals, and eligibility checks for club/org membership programs.
Opt-In Dependent for Simple options.
Opt-In Dependent for Simple options.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Automated Organization and Membership Reminders
Membership Requests and Verifications
Membership Management, Sales, and Renewals
Membership Partial Payments and Monthly Billings
Member Profile Pages
SCCA and BMW CCA Membership Checks (Others as Requested)
PAYMENT & FEE OPTIONSThe fee types an org can turn on, the payment methods a driver can pay with, and the credit/discount/refund tools admins use to adjust a balance.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Multi-National Currency and Time Zones
Removable Transaction Fees
*
*
*
ACH Payment Acceptance
*
*
*
Wallet (GooglePay, ApplePay, Amazon Pay, etc.) Payment Acceptance
*
*
*
Gift Code Purchase and Custom Wording
*
*
Ability to Capture at Check-In or Registration
*
*
*
Automated Event Cancellation Fee Options
*
*
*
Automated Event Supplementary Fee Options
Automated Event Tax Fee Options
Automated Event Late Fee Options
Automated Registration Credits and Discounts
*
*
*
On-Demand Credits and Credit Management
*
*
*
On-Demand Discounts and Discount Management
*
*
*
On-Demand Refunds
*
*
*
REGISTRATION & EVENT SETUPBuilding the event itself — creation, classing, eligibility rules, add-ons, and the registrant-facing sign-up flow.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Easy Registration Process
Automated Event Reminders
Automated Wait List by Group or Event
Marketing-Based Event Types
"Invite Only" Events
"Member Only" Events(Org. Opt-In Dependent)
Event Tagging and Event-Type Shareable Links
Flexible and Simple Event Creation
Event Templates
Event-Based One-Off Location Creation
Event-Based Add-On Sales
Event-Based Integrated Partner Sales with Automated Financial Distribution
*
*
Rule-Based Custom Registration Questions(Org. Opt-In Dependent)
Question "Blockers"(Org. Opt-In Dependent)
Multiple Maximum Limit Options by Event or Run Group(Org. Opt-In Dependent)
Participant Vetting by Group or Event
Simple Participating Guest or Spectator Guest Event Add-Ons
Organization-Based Job / Tag Categorizations
Job / Tag-Based Purchase Options
Team-Based Events with Flexible Payment and Limit Options
Organization-Based Class Management
Event-Based Classing
"Assign Only" Event-Based Classing
Event-Based Registration Purchase Sub-Classifications
EVENT-DAY OPERATIONSRunning the event once gates open — rosters, gate check-in, and instructor assignment.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Simple Roster Management
Simple Event Check-In
Instructor Role Access
Event-Based Instructor Pairing
MARKETING, WEBSITE & WHITE LABELThe org's public-facing presence — branded sites, calendars, page content, and paid placement within Track Rabbit.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Customizable White Label Sites
1 per organization
Unlimited
Unlimited
Multi-Location / Multi-Organization White Label Sites (Unlimited)
White Label Calendar
Ability to Feature Events on White Label(s)
Aggregate Site Inclusion
Web Page Creator
Image Gallery Management
Event-Based Advertisements
Event List Website Integration
Calendar Website Integration
REPORTING & ANALYTICSTurning transaction and participation history into exportable numbers.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Custom Reports and Exports
Flexible Profit Distribution
Historical Participation Data Integrations
INTEGRATIONS & APIConnecting Track Rabbit to outside tools. The paid Custom Form Builder, Smartwaiver, and CRM integrations are listed in Add-On Fees above.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Accessible API
Google Analytics (GA4) Integration
Google Tag Manager (GTM) Integration
VEHICLES & NUMBERSCar numbers, garage rosters, and license/qualification tracking.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Vehicle / Garage Management
Flexible Event-Based Vehicle and Number Requirements
Team Management(Org. Opt-In Dependent)
Vehicle Number Purchase and Reservation
Race License Management
COMMUNITY & DISCOVERYThe social layer for drivers: finding events, following them, and connecting with other participants.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Event Search and Filter
Event Calendar View
"Who's Going" by Event(Org. Opt-In Dependent)
Watch List by Event
Friending and Friend Management
ACCOUNTS & ACCESSLogins, profiles, admin roles, and the customer records behind them.
SimpleA La Carte
ComprehensiveA La Carte
ComprehensiveAll Inclusive
Effortless Account Creation
Integrated Account Creation within Registration
SCCA Login
Facebook Login
User Privacy Options
User Profile Management
Multi-Level Admin. Role Management
Customer Management
Customer Blocklist
*On site options do not have access to this.
